Jon Bryant Artz, a noted Los Angeles DUI Lawyer, sat down with Los Angeles PR News to talk about how a DUI can provoke a PR nightmare. It’s one of the most frequently committed crimes, and is a favorite topic for news organizations. How many times have we read long, in depth reporting on a Hollywood starlet driving the wrong way on the 405? It seems to happen every week, and when it happens to celebrities, the damage is pretty easy to repair. However when a high ranking titan of industry gets one, the consequences can be far reaching.
“I’m not sure that people realize quite how public an arrest record is,” said Artz. “Generally speaking, there is not much that can be done to keep someone who really wants to know from finding out exactly what happened.”
Part of a good damage control strategy is to end the crisis as fast as possible. So, in the case of an executive who has received a DUI, a quick legal resolution where appropriate is critical. Next, it’s critical NOT to breathe oxygen on the fire. “No Comment” is appropriate at this juncture. If the arrest still gets a great deal of attention, a public display of contrition is good as long as its sincere.
The bottom line here: If you get arrested, throw water on the fire – if it becomes a story, apologize, and then lie low, maybe even do some community service.
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